Clayton State University - The Duck
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Cust. Relationship Mgmt.

WBIT 4601


IT applications have allowed many organizations to
collect large amounts of data on their clients and to use
such data to improve the relationships with their customers.
In this course, students will study customer
relationship management systems, including the
reasons for their emergence, the functionalities that they
provide and the issues one would have to face
to successfully introduce a Customer Relationship Management
System into an organization.
Pre-Requisites:
WBIT 3600 with a minimum US grade of C
AndWBIT 3200 with a minimum US grade of C
AndWBIT 2311 with a minimum US grade of C

Co-requisites: