Clayton State University - The Duck
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Global Business

MKTG 3420


This course discusses the various dimensions of the
international business environment. The cultural, legal,
political, and economic institutions with which
international firms come into contact are extensively
examined. In addition, the course addresses how the
functional areas of business, finance, accounting,
production, human resources management, marketing, and
technology management have to adapt to the
international environment.
Pre-Requisites:
MKTG 3101 with a minimum US grade of C (can be taken concurrently)
AndMGMT 3101 with a minimum US grade of C (can be taken concurrently)

Co-requisites: