Clayton State University - The Duck
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Services Marketing

MKTG 3312


This course focuses on developing marketing strategies for
service industries, which is different than tangible
products marketing. Strategies are also discussed for
not-for-profit groups like membership organizations, trade
associate, labor unions,professional and cultural
organizations, social and religious agencies, institutions,
and governmental organizations.
Pre-Requisites:
MKTG 3101 with a minimum US grade of C
OrMKTG 301 with a minimum UG grade of C

Co-requisites: