Clayton State University - The Duck
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Principles of Marketing

MKTG 3101


An introduction to the activities involving the exchange of
goods, services, and ideas for the satisfaction of human
wants. The role that the marketing function plays in the
determination of policies and strategies relating to
product, price, channels of distribution, and promotion is
extensively examined.
Pre-Requisites:
ACCT 2101 with a minimum US grade of C
OrACCT 201 with a minimum UG grade of C
OrTECH 3111 with a minimum US grade of C Or
BUSA 3111 with a minimum US grade of C Or
BSUR 3111 with a minimum US grade of C
OrHCMG 3112 with a minimum US grade of C
OrHSCI 2111 with a minimum US grade of C
OrECON 2105 with a minimum US grade of C
OrECON 2106 with a minimum US grade of C

Co-requisites: