Clayton State University - The Duck
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Health Care Marketing

HCMG 5600


The crucial issues of marketing in health care will
be examined and discussed. The course will emphasize
to whom and how health care should be marketed. Consumer
behavior, market research, target marketing, and marketing
to primary payers will be analyzed.
Pre-Requisites:
HCMG 5100 with a minimum US grade of C
AndHCMG 5200 with a minimum US grade of C
AndHCMG 5300 with a minimum US grade of C
AndHCMG 5400 with a minimum US grade of C

Co-requisites: