Clayton State University

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Marketing in Health Care

HCMG 3901

This course is designed to give the HCMG student an over-
view of basic marketing principles and then apply them to
the health care field. Analysis of the diversity of the
health care consumer's definition of care is highlighted
along with the need to distinquish between individual
patient versus corporate America as a customer.
Pre-Requisites:


	HSCI 2111 with a minimum US grade of C
And	HCMG 3101 with a minimum US grade of C
And	HCMG 3501 with a minimum US grade of C

Co-requisites: